"It's the exact same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the same way", my exasperated hubby hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I in fact wrote 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with good copy and fab color combination'. Hey, I am still a customer, keep in mind that. I am entitled to fall for great packaging, I have a dominating right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated other half running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I loved the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'must keep for referral' clear folder. I do not keep a lot of things in there since I am pretty selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you put into developing your product packaging, more consumers will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make good sense for me to say now that when they stop and take notice of your packaging, your possibility of getting them to buy your product increases? Precisely.
You see, the role of packaging is to get the consumer's attention. And without an electrifying packaging, consumers are going to walk past the loads and heaps of other competitor products ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. Once they stop and take an appearance, you've won the first round.
Think of it!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I enjoyed the product packaging creates so much, after here using up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for referral' clear folder. I do not keep a lot of stuff in there since I am quite selective about the styles that I like, however these product packaging styles made the cut. The more effort you put into designing your packaging, more consumers will take a look and stop at your packaging or what's inside the commercial packaging machine.